Running Ads (Paid Marketing)

The Running Ads (Paid Marketing) course is designed to teach students how to plan, create, manage and monitor paid advertising campaigns using Google Ads and Meta Ads Manager.

Businesses use paid advertising to reach targeted audiences, promote products and services, generate enquiries and increase sales. Understanding how advertising platforms work is an important skill for digital marketing professionals.

This course introduces students to Google Ads and Meta Ads Manager, focusing on campaign creation, audience targeting, advertising budgets, creative selection and performance monitoring.

Course Modules

1. Introduction to Paid Digital Marketing

• Understanding paid advertising.

• Organic marketing vs paid marketing.

• Introduction to digital advertising platforms.

• Understanding advertising objectives.

• Customer targeting fundamentals.

• Understanding advertising budgets.

2. Google Ads Fundamentals

• Introduction to Google Ads.

• Understanding Google Ads accounts.

• Campaign structure.

• Search advertising fundamentals.

• Understanding keywords.

• Creating search advertisements.

• Writing effective ad headlines and descriptions.

3. Campaign Creation & Management

• Setting campaign objectives.

• Selecting target locations.

• Understanding audience requirements.

• Budget and bidding fundamentals.

• Ad groups and keywords.

• Creating and managing campaigns.

• Understanding ad extensions and assets.

4. Meta Ads Manager

• Introduction to Meta Ads Manager.

• Understanding Facebook and Instagram advertising.

• Campaign, ad set and ad structure.

• Selecting campaign objectives.

• Audience selection.

• Location and demographic targeting.

• Placement selection.

• Creating advertising campaigns.

5. Advertising Creatives & Copywriting

• Creating attractive advertisements.

• Writing advertising headlines.

• Developing promotional messages.

• Selecting images and videos.

• Creating calls to action.

• Understanding landing pages.

6. Campaign Monitoring & Optimization

• Monitoring advertising performance.

• Understanding impressions and reach.

• Clicks and click-through rate.

• Cost per click.

• Conversion fundamentals.

• Understanding advertising reports.

• Improving campaign performance.

7. Practical Advertising Projects

• Google Search Advertising Campaign.

• Facebook Business Promotion Campaign.

• Instagram Advertising Campaign.

• Lead Generation Campaign.

• Advertising Performance Report.

Learning Outcomes

By the end of this course, students will understand how to create and manage paid advertising campaigns using Google Ads and Meta Ads Manager.

They will develop practical knowledge of campaign objectives, audience targeting, budgeting, advertisement creation and performance monitoring, helping them promote businesses and generate potential customers.