COMMUNICATION SKILLS & DIGITAL MARKETING

The Communication Skills & Digital Marketing course is designed to develop students’ communication abilities, English speaking confidence and understanding of modern digital marketing practices.

In today’s professional environment, technical knowledge must be supported by effective communication and the ability to interact with customers, colleagues and business professionals.

This course combines English speaking fundamentals, workplace communication, customer interaction and digital marketing basics to help students become more confident and professionally capable.

Students will learn how to communicate in everyday and workplace situations, introduce themselves, interact with customers and understand how businesses use online platforms to promote their products and services.

Course Modules

1. English Speaking Fundamentals

• Introduction to spoken English.

• Basic vocabulary development.

• Sentence formation.

• Everyday English expressions.

• Asking and answering questions.

• Common speaking situations.

2. Communication Skills

• Understanding effective communication.

• Verbal and non-verbal communication.

• Listening skills.

• Speaking with confidence.

• Body language fundamentals.

• Improving interpersonal communication.

3. Workplace & Customer Communication

• Professional self-introduction.

• Telephone communication.

• Customer interaction.

• Handling basic enquiries.

• Professional behaviour.

• Workplace etiquette.

• Team communication.

4. Introduction to Digital Marketing

• Understanding digital marketing.

• Importance of online business promotion.

• Introduction to Google.

• Understanding social media platforms.

• Introduction to Facebook and Instagram.

• Understanding online audiences.

5. WhatsApp Business & Online Promotion

• Introduction to WhatsApp Business.

• Creating business profiles.

• Managing customer conversations.

• Understanding product catalogues.

• Quick replies and business messaging.

• Basic business promotion.

6. Digital Content & Marketing Fundamentals

• Understanding digital content.

• Introduction to promotional graphics.

• Basic social media content creation.

• Writing simple promotional messages.

• Understanding online customer engagement.

• Introduction to digital business opportunities.

Learning Outcomes

By the end of this course, students will develop better communication skills and gain confidence in everyday and workplace interactions.

They will understand basic English speaking, customer communication and professional behaviour. They will also gain introductory knowledge of digital marketing, social media platforms and online business promotion.

These skills will help students prepare for customer-facing responsibilities and understand the importance of communication in professional environments.