Email Marketing (Simple Automation)

The Email Marketing & Simple Automation course is designed to teach students how to communicate with customers through professional email campaigns and automated marketing messages.

Email marketing is an important digital marketing strategy used by businesses to share information, promote products, announce offers, generate enquiries and maintain relationships with customers.

This course introduces students to Mailchimp and Zoho Campaigns, helping them understand how to build contact lists, design marketing emails, organize campaigns and use basic automation features.

Course Modules

1. Introduction to Email Marketing

• Understanding email marketing.

• Importance of email communication.

• Types of marketing emails.

• Understanding target audiences.

• Email marketing strategies.

• Permission-based email communication.

2. Introduction to Mailchimp

• Understanding the Mailchimp platform.

• Creating and configuring an account.

• Understanding audiences and contacts.

• Managing subscriber lists.

• Organizing customer information.

• Creating email campaigns.

3. Introduction to Zoho Campaigns

• Understanding Zoho Campaigns.

• Creating marketing campaigns.

• Managing contact lists.

• Importing customer information.

• Organizing mailing lists.

• Understanding campaign settings.

4. Email Design & Content Creation

• Writing professional email subject lines.

• Creating attractive email content.

• Designing promotional emails.

• Adding images and links.

• Including calls to action.

• Understanding email templates.

• Preparing business newsletters.

5. Email Campaign Management

• Creating marketing campaigns.

• Selecting target audiences.

• Scheduling emails.

• Managing email lists.

• Understanding campaign delivery.

• Monitoring campaign performance.

6. Simple Email Automation

• Understanding email automation.

• Welcome email fundamentals.

• Automated follow-up emails.

• Birthday and promotional messages.

• Basic customer communication workflows.

• Introduction to customer segmentation.

7. Email Analytics & Reporting

• Understanding email open rates.

• Click-through rates.

• Monitoring campaign performance.

• Understanding subscriber engagement.

• Reviewing campaign reports.

• Improving email communication.

8. Practical Email Marketing Projects

• Business Promotional Email.

• Product Offer Campaign.

• Customer Newsletter.

• Welcome Email Sequence.

• Basic Automated Follow-Up Campaign.

Learning Outcomes

By the end of this course, students will be able to create and manage email marketing campaigns using Mailchimp and Zoho Campaigns.

They will understand contact management, email design, campaign scheduling, simple automation and performance reporting, helping businesses communicate effectively with customers.