Google Search & SEO Basics

he Google Search & SEO Basics course is designed to teach students how websites appear in Google search results and how businesses can improve their online visibility through Search Engine Optimization (SEO).

Search engines play an important role in helping customers discover products, services and information online. Businesses use SEO techniques to improve their website rankings, attract relevant visitors and generate potential customers without depending entirely on paid advertisements.

This course introduces students to Google Search, basic SEO strategies, Google Search Console and Google Analytics. Students will understand how search engines discover websites, how website performance is measured and how SEO techniques can improve online visibility.

Course Modules

1. Introduction to Search Engines

• Understanding search engines.

• How Google Search works.

• Understanding crawling, indexing and ranking.

• Search engine results pages (SERPs).

• Organic search vs paid search.

• Understanding search intent.

2. SEO Fundamentals

• Introduction to Search Engine Optimization.

• Importance of SEO for businesses.

• Understanding keywords.

• Keyword research fundamentals.

• Short-tail and long-tail keywords.

• Understanding search competition.

• Selecting relevant keywords.

3. On-Page SEO

• Understanding on-page optimization.

• Page titles and meta descriptions.

• Heading structure.

• Keyword placement.

• Image optimization.

• Internal linking.

• URL structure.

• Content optimization.

4. Off-Page & Technical SEO Fundamentals

• Understanding backlinks.

• Introduction to link building.

• Website speed fundamentals.

• Mobile-friendly websites.

• Website indexing.

• XML sitemap fundamentals.

• Robots.txt fundamentals.

• Basic technical SEO concepts.

5. Google Search Console

• Introduction to Google Search Console.

• Adding and verifying websites.

• Understanding search performance.

• Monitoring clicks and impressions.

• Understanding search queries.

• URL inspection.

• Identifying indexing issues.

• Reviewing website search visibility.

6. Google Analytics

• Introduction to Google Analytics.

• Understanding website traffic.

• Visitors and user behaviour.

• Traffic sources.

• Engagement and conversions.

• Understanding analytical reports.

• Measuring website performance.

7. Practical SEO Projects

• Keyword Research Exercise.

• Website SEO Audit.

• On-Page SEO Optimization.

• Google Search Console Setup.

• Website Traffic Analysis.

Learning Outcomes

By the end of this course, students will understand how Google Search works and how SEO helps websites improve their visibility.

They will gain practical knowledge of keyword research, on-page optimization, basic technical SEO, Google Search Console and website performance analysis using Google Analytics.